Whether you own a small business or large corporation, it’s important to ensure your advertising strategy is relevant to your demographic and area. Since the inception of Google Adwords in 2000, advertising your business has evolved to put the strategy in the hands of the business owner and their marketing team, allowing ads to become more customized and unique than ever before.
What Are Google Adwords?
Google Adwords is a pay-per-click marketing method that allows businesses to advertise their services in different places on the web. Adwords allows you to target certain demographics based on age, gender, and location. The gender and age targeting is a newer addition to the ever-evolving features of Google Adwords, recently becoming available in September of 2016. Google Adwords also allows you to choose what kind of PPC (pay-per click) campaign you would like to run. Each of these features allowing your campaign to become more specific and ultimately more successful.
Why Are Google Adwords Important?
Google Adwords will allow customers to see your business before others in your area. Being one of, if not the first result, in a search engine for a blind search, is imperative to ensuring that prospective new leads see your business as a possible option. Google Adwords will help you set your business apart from your competitors. As of 2017, 1.4 million businesses benefited from the use of Google Adwords in one way or another.
Why Hire An Adwords Specialist?
As with any marketing strategy, you want to hire someone who is knowledgeable and specializes in the type of marketing you are using. If you are paying for a service, you want to ensure that you are maximizing your profit and spend ability by receiving the best results possible. That’s why it’s vital to hire an Adwords expert. At CW Taylor Marketing, each member of our team is a specialist in their field. We have an Adwords expert whose sole focus is to build a customized plan to fit your specific needs and set you and your business apart from your competitors, growing your number of leads and conversions exponentially .
To learn more about our Google Adwords service, please call: 213.568.3650.