Matt Cutts, head of search spam at Google, announced this morning that the search giant's algorithm Penguin will receive a major upgrade this month to Penguin 2.0. Now in it's 25th iteration, the Penguin was born January 2011 when Google aggressively went after websites with thin content, content farms and content scrapers in general. Ahead [...]
If you haven’t already heard it from your ATI coach, you’re gonna hear it from us (again and again) Google+ is central to getting page one rankings. This is the post Google-merge universe. Your Google+ business page tells Google who and where you’re at and in turn they reward you by promoting rankings across organic [...]
Today, something a little bit different: keywords and healthcare, but substract the search engine. We’re talking about how healthcare providers use keywords and algorithms, or flow charts, to determine what ails their patients. Two authors point out how using this system on real human beings is fraught with consequences. New York Times Health column published [...]
If your business is not utilizing Yelp for its wealth of easy publicity and marketing opportunities, then you are severely hindering your company’s potential for growth. By the end of 2011, more than 600,000 businesses had officially claimed their listing on Yelp’s website, consequently enjoying reviews and ratings spreading like wildfire amongst their clients’ friends [...]
More than ever, people are using the internet to find the best products and services. Capitalize on this trend by letting us amp up your web exposure to consumers. When an online search is made for what your company provides, we'll ensure you're one of the first businesses they see. Our innovative strategies harness the [...]
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