Whenever we get new business, we always start by interviewing the shop owner. In a way, they’re also interviewing us. But really, it’s just a way for both of us to get our head around one another’s business. And we get a lot of the same responses. One of my favorite questions is “how do [...]
If you haven’t already heard it from your ATI coach, you’re gonna hear it from us (again and again) Google+ is central to getting page one rankings. This is the post Google-merge universe. Your Google+ business page tells Google who and where you’re at and in turn they reward you by promoting rankings across organic [...]
Today, something a little bit different: keywords and healthcare, but substract the search engine. We’re talking about how healthcare providers use keywords and algorithms, or flow charts, to determine what ails their patients. Two authors point out how using this system on real human beings is fraught with consequences. New York Times Health column published [...]
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